Test Your Knowledge - Technical Marketing Handbook

Test your knowledge

Take our Quiz to find out how much you know about technical marketing. The quiz contains 40 questions on different topics that we cover in the Technical Marketing Handbook. Once you complete the quiz, you'll see a result with an overall score as well as how you performed in each Handbook category.

1 / 40

Category: The Web Browser

What is a third-party cookie?

When the browser tries to access a cookie that is set on a site the user is not currently browsing, that cookie is called a third-party cookie

A way to store the user's email address (or other personal data) on a third-party network – it's the cornerstone of advertising for companies like Meta and Google

An identifier created or owned by another organization, typically an advertising technology company

2 / 40

Category: The Web Browser

What is the relationship between a browser engine and a browser app?

The browser engine is the core functionality of the browser, from rendering to storage management – the browser app is just the user interface for this engine

There is no practical difference, the two terms are used interchangeably

Every browser app uses the same browser engine, but browser apps behave differently depending on which vendor built the app

3 / 40

Category: The Web Browser

What does caching do?

Caching lets you download web pages locally for reading them while offline

If a resource is cached, it's stored (usually temporarily) for quicker access

Caches are another form of browser storage, similar to cookies and localStorage

4 / 40

Category: The Web Browser

What is Unix time?

A colloquial expression used to describe a date/time string in localized format

Standardized format describing the amount of time (usually milliseconds) since the Unix epoch of 00:00:00 (UTC), January 1st, 1970

A standardized time unit generated specifically by Unix servers

5 / 40

Category: The Web Browser

What does "asynchronous" mean?

If a resource is loaded asynchronously, the web browser continues with other tasks while waiting for the download to complete

When two things happen unexpectedly at the same time, they happen asynchronously

An asynchronously loaded resource is loaded after the page DOM has been rendered completely

6 / 40

Category: Data And Analytics

What is the purpose of geolocation?

To store all user-related data in a data center of their choosing in order to comply with regulations

To ensure that the resources are loaded over the network from servers as geographically close to the user as possible

To geographically locate the user on the globe, usually with a reverse lookup of the user's IP address

7 / 40

Category: Data And Analytics

What does it mean when data is stored relationally?

When a single table includes all the data related to the primary agent (e.g. user), that table is said to be relational

All related data is stored in the same table – cross-table joins are not possible

Data is distributed across columns, rows, and tables in such a way that different entries can be linked together with keys

8 / 40

Category: Data And Analytics

What is data architecture concerned with?

How data is structured, stored, and utilized within an organization using data models, schemas, data flow maps, and governance instructions

How the physical storage and computation for data engineering efforts within an organization are orchestrated

How measurement plans for data collection and analysis are designed and compiled

9 / 40

Category: Data And Analytics

What is a data warehouse?

Another name for a database – any system designed to store data in a structured format

Data warehouses are used as long-term storage and archival systems for an organization's data – they are usually restricted to just one source

A repository of data, typically from multiple different sources – the sources are normalized and joined together by applying schemas at storage time

10 / 40

Category: Data And Analytics

What does a "bounce" measure in an analytics system?

How often users were unable to visit the site due to errors

A particularly unimpressive or short-lived visit to a website

Repeat visits from the same user in a short period of time

11 / 40

Category: Digital Advertising

What is a demand-side platform (DSP)?

A service for publishers to put up their ad placements and available ad spaces up for sale

A service for end users to opt-out of advertising demand at scale

A service for advertisers to negotiate with different auctions and ad exchanges automatically

12 / 40

Category: Digital Advertising

What are walled gardens?

Companies that have their own social media platforms and ad networks (e.g. Meta and Twitter)

Companies that are large enough to handle almost an entire ad ecosystem by themselves

The boundaries around sites, or between third-party and first-party sources

13 / 40

Category: Digital Advertising

What is RTB (real-time bidding)?

Software designed to automate the generation of ad copy in reaction to the search query

The act of updating the bid on a specific ad in reaction to changes in the marketplace

A form of programmatic advertising for buying and selling digital ads in real-time through automated auctions

14 / 40

Category: Digital Advertising

What is the purpose of ad retargeting?

To dynamically change the composition of the target audience for any given ad

To automatically run the ad campaign again once it expires

To remind users about sites they previously visited or products they have previously engaged with

15 / 40

Category: Digital Advertising

What is an ad click identifier?

A parameter added to the link URL when an ad is clicked – the parameter encodes information about the ad that was clicked (among other things)

An identifier which tells the landing page all the details about the ad that brought the user to the site

A way to separate individual ad click events from one another when analyzing the ad campaign

16 / 40

Category: Programming And Software Development

What is an SDK?

Software Development Kit – a set of software-building tools for a specific platform or technology

System Development Kernel – JavaScript's core

Software Development Kit – development environment extension that makes it easier to program in a specific language

17 / 40

Category: Programming And Software Development

What is SQL short for?

Structured Query Language

Simple Query Language

Sequential Query Language

18 / 40

Category: Programming And Software Development

What is a JavaScript library?

A wiki within a company that details all the JavaScript conventions used in the company

Another name for a file that has self-contained JavaScript code and that can be utilized by downloading it into the application

A JavaScript data type, similar to objects and arrays

19 / 40

Category: Programming And Software Development

What is the purpose of version control?

To update the version of software in an application store

To make it possible to track and manage changes in code over time

To lock a version so that only one person at a time can create code for it

20 / 40

Category: Programming And Software Development

What is an API?

Application programming interface – software with which an application is developed

Application programming interface – a set of methods and protocols in software that allow other sources to communicate with it

Automated programming interface – AI-driven software development

21 / 40